The Ulm School of Design

In 1953 the Ulm School of Design was founded by Ing Aicher, Otl Aicher and Max Bill. The schools practice was based on clarity and an extreme functionalism that rejected anything unnecessary. The school achieved its best results working with the consumer products company Braun in 1955. Dieter Rams, was born in Wiesbaden, Germany on the 20th May 1932 and is  a renowned  German industrial designer. He did not study at Ulm, but in 1955 the company Braun hired him with the hope of modernising the interior of their facilities to create a more up to date design.  However, he was more interested in product design and ended up becoming Braun’s Chief Design Officer. As well as this  Otl Aicher and Hans Gugelot, both teachers at the Ulm School, took him as a talented and intelligent individual took him under their wing  and worked together on the design of many of Braun’s electronic gadgets, the layout of Braun’s exhibitions and the definition of Braun’s corporative image. Due to their collaboration, Braun products have got a consistent look, based on simplicity and a clearly functional approach to the design process.