izzycarroll.grillust.uk
  • Portfolio
  • Fairytale Adaptation
    • Russian Fairytale Adaptation
  • Masters Illustration
    • Illustration in Practice
    • design research methods
    • Fundamental illustration
    • Visual Identity

The Ulm School of Design

11/5/2019

0 Comments

 
In 1953 the Ulm School of Design was founded by Ing Aicher, Otl Aicher and Max Bill. The schools practice was based on clarity and an extreme functionalism that rejected anything unnecessary. The school achieved its best results working with the consumer products company Braun in 1955. Dieter Rams, was born in Wiesbaden, Germany on the 20th May 1932 and is  a renowned  German industrial designer. He did not study at Ulm, but in 1955 the company Braun hired him with the hope of modernising the interior of their facilities to create a more up to date design.  However, he was more interested in product design and ended up becoming Braun’s Chief Design Officer. As well as this  Otl Aicher and Hans Gugelot, both teachers at the Ulm School, took him as a talented and intelligent individual took him under their wing  and worked together on the design of many of Braun’s electronic gadgets, the layout of Braun’s exhibitions and the definition of Braun’s corporative image. Due to their collaboration, Braun products have got a consistent look, based on simplicity and a clearly functional approach to the design process.
0 Comments



Leave a Reply.

    Izzy Carroll

    Second year Illustration student at Cumbria University.

    Archives

    December 2019
    November 2019
    October 2019
    September 2019

    Categories

    All

    RSS Feed

Site powered by Weebly. Managed by 34SP.com
  • Portfolio
  • Fairytale Adaptation
    • Russian Fairytale Adaptation
  • Masters Illustration
    • Illustration in Practice
    • design research methods
    • Fundamental illustration
    • Visual Identity